instant network messaging JIT marketing channel corporate instant messaging INSTANT NETWORK MESSAGING he art of doing business has seen a dramatic shift from traditional paper-based environments to more streamlined Internet-based solutions, and although many businesses have already undergone this change, most companies are still struggling with the complexities and disadvantages of online transactions. If you have ever logged on to a secure web site and issued a purchase order, you know that things are not always as simple as they appear. Although it’s effectiveness in automating business processes has become invaluable, it still presents many challenges and frustrations. From time constraints to busy sites, we don’t always make it to the confirmation page. What was meant to streamline our purchasing process and bring us bottom line results is actually slowing us down and making us want to reach for phone and fax. If this happens to you, chances are it’s happening to YOUR customers on many websites.